Saturday, March 13, 2010

Girl's Generation: Why I can't seem to like them as a whole even if I wanted to try


Girl's Generation (Better known as So Nyeo Shi Dae or SNSD) is one of the most popular girl groups in Korea. Since I'm relatively new to the Kpop fandom, at first I didn't know anything about the group.

I found out about them when a friend of mine posted a music video for their song 'Oh!' on her blog. Since I'm not a big fan of music videos (Yes, I'm weird. I just like plain music and not watching videos) I tried to listen to their songs. To tell the truth I loved some songs like Genie (Tell me Your Wish), Kissing You, I want to Dream with You, and Thinking of Only Good Things. The vocals are so-so but it's alright since I love those songs' melodies anyway.

After listening to songs I decided to watch a video of theirs. I started with their newest release 'Oh!' and... dun dun dun... I started to dislike them a bit. Then I watched their other videos and started disliking them a little bit more.

I don't hate the group for the girls itself. What I hate most of all is their so called concept. What I hate is what they stand for and what kind of messages they are sending to girls of all ages.

1) The Fake Virginal Image
I really don't get it why they have to market themselves as cutsey girls when its totally fake anyway. Honestly, I don't mind cute. What I do mind is FAKE CUTE.

There is something so fake when girls who are obviously sexy and who are obviously wearing sexy clothes act like twelve year old giggling girls. Hot pants and long legs are not cute. Shit. If they want to sell sex then sell it as it is. Hell, I would've respected them even more if they just owned their sexiness. But hiding it under the veil of fake cuteness? Puh-lease! And to think that most of these girls are adults already and past the minor age.

Darlings, you are all pretty and sexy. Own it! Flaunt it! Do your thing!

And one more thing... ACT YOUR AGE!

2) Their Image Cater Solely for the Likings of Men
The hot pants, mini skirts, showing of belly buttons, suggestive innuendos in their lyrics... everything points to the direction of catering only for what men love. Sex. Sex. Sex. There is nothing wrong about being sexy. The difference is that these girls are being objectified as sex symbols and only as sex symbols. Yes, it is done under the veil of cute but the reality is they are selling sex and only for the kind that men likes.

There is no 'I am owning it because I know I am a hot confident woman and this is what I am'. All I see is 'I am sexy but I will hide it under the cuteness because submissive women is what men like'. It sickens me just how much they are objectified rather than liberated into type of women who are sexy but still have self-respect.

What I also don't like is that sometimes this image of theirs overshadows their talents. That's the reason why I'd rather avoid watching their videos and would rather listen to their music.

2) I can't Tell them Apart from Each Other
Honestly, when I first listened to SNSD songs I didn't know that they were a girl group composed of nine members. Hell, I thought they were only five or four like other girl groups out there. When I found out about that fact I totally said 'WHAT THE FUCK'.

This becomes a problem because I can't tell them apart. To me, they have no outstanding personalities. They seem to look and act like cookie cutter pretty girls. When I watch their MVs all I see are the same looking people with slightly different hair styles. That's all.

When I listen to their songs I couldn't even tell apart who's singing what part. I only realize that another one is singing when the voice quality suddenly goes down or up.

I bet they could even sing better if the group were broken into two halves. The girls' personalities might shine even more. But right now, whenever I watch their music videos all I see are factory made barbie dolls who dance at the same time. Which is a bad thing because I don't want to admire a person just because he/she is pretty.

So all in all:
SM Entertainment please change your marketing strategy for these girls. I honestly love some of their songs and had honestly tried to love them but their image just sucks big time. So kick that image to the curb and let these girls act like women with self-respect.

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